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IN DIYEE SKINCARE, WE OFFER SAFE AND EFFECTIVE PRODUCTS FOR THOSE WHO COULDN'T FIND WHAT THEY NEED.

Launched in 2022, Diyee Skincare crafts personal care products for those whose needs are not the norm. The brand works with the finest ingredients across the globe in making cosmetics that cater to melanin-heavy skin and textured hair, addressing specific challenges that most over the counter beauty products fail provide solutions for.


Particular standards of beauty are being supported with the promotion of products that either serve as “corrective” mechanisms to achieve such or by not a handful of options to take care and manage several hair and skin types.

AT THE CORE OF DIYEE SKINCARE IS EMPOWERMENT.

We embrace our roots and culture by advocating for a change in the beauty landscape - to accept that there is beauty in everyone, regardless of hair texture and complexion. In doing so comes empowerment, pride and care for God’s gifts, leaving harmful chemicals that alter the appearance and going for nourishing, safe and effective products that soothe the body and the soul.

crafting the products that end the search for solutions

Meme Ekpenyong has been always searching for products that work for her hair and skin. With deep complexion and kinky hair, she hasn't found the perfect product that keeps these gifts the way they are. Over the years, she has used different products that she thought would work for her, and yet these products had done more harm than good. The cosmetics industry is big, and yet, the products are all the same.


Some change the way you look so you can feel better about yourself. But behind going after the beauty norm is damage.


She decided to make products that truly take care of your hair and skin to put an end to the search of products that work. Not only for her, but for you too. Her goal is to empower you, regardless of who you are or what you look like - so you can love you!

Read her Story
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